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Arun is supposed to be the first ice cream brand in india to introduce the concept of an exclusive ice cream parlour.
The country's population is primarily rural with approximately 65% of the population living in villages with a population of less than 5‚000; this means there are well over 150‚000 villages with a combined population in excess of 650 million.
Arun icecream strengths below are the strengths in the swot analysis of arun icecream: 1.
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Arun ice cream attained profits on favorable 2 economic system of logic strategies: lowest price through scale advantages- arun ice ointment was left with 75 - 80% of the mrp as it was providing 20-25 % margins to its retailers and aside adopting single grade distribution strategy, nary intermediaries were present.
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Which is social event supplies ice cream to social events?
Those Ice cream which supplies to social events like weddings were extremely seasonal and this segment was highly brand conscious and also imposed heavy demand on Aruns logistics management. As Arun cant able to achieve in these segments, it went on to focus on the 5% segment of educational institutes and ships at the Madras port.
Who is the largest ice cream manufacturer in Tamilnadu?
Through regular advertisements and marketing his product Chandramogan established chain of franchisee parlours of Arun ice cream. Arun emerged as the largest ice cream manufacturer in Tamilnadu with turnover raised to 28 million from 150000 in 1970 and 425000 in 1981.
Which is the best strategy for Arun Ice Cream?
Recommended Option • Expansion – through Current Franchise system • Arun ice cream is following its current strategy by expansion of franchises in other states. Sales per franchise is increasing through out the year (except 1991).
Who is the author of Arun Ice Cream?
Constituent of Charotar University of Science and Technology. I, Swetang Panchal, hereby declare that the DOCUMENTARY REPORT AND CASE ANALYSIS titled “ARUN ICE CREAM” is a result of my own work and my indebtedness to other work publication, if any, have been duly acknowledged.
Last Update: Oct 2021
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