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How to set up a media monitoring project?
How does media monitoring work? 1 Step 1. Decide what do you want to monitor. First and foremost, you need to know what you want to achieve by using media monitoring platforms. In the ... 2 Step 2. Set up a project. 3 Step 3. Gather and analyse results.
What is a media report?
Media reports get your ideas and products in front of customers, which increases your brand recognition and drives sales, but they only work if you can catch the reader's interest early. Convincing your reader to keep reading is your primary goal when writing a media report.
How to calculate SOV in media monitoring report?
Manually calculate SOV with a simple equation (your mentions/competitors mentions x 100 = SOV). It shows how much space you are taking up in the industry or sector when compared to your competitors. Best calculated by setting up separate searches for each of your competitors in a media monitoring platform.
What should be included in a media monitoring report?
Other metrics that are easy to add to a PR report if access to a media monitoring tool, include the calculation of your market Share of Voice (SOV). Manually calculate SOV with a simple equation (your mentions/competitors mentions x 100 = SOV). It shows how much space you are taking up in the industry or sector when compared to your competitors.
Last Update: Oct 2021
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